MRRs are so-called Master Resell Rights. With MRRs, you receive the right to sell a digital product and also the right to pass these selling rights on to others. This means you can sell the product, and the people you sell it to can also resell it. However, you are not allowed to modify the product. And you are not allowed to sell it at a lower price than the one stipulated in the license agreement.

PLR stands for private label rights. PLR gives you the right not just to use a digital product, but to modify, redesign, and adapt it to your own style or brand. You have full control over the product, as if you had created it yourself. The price, again, is specified in the respective license agreement.

Digital marketing refers to all marketing activities conducted through digital channels, such as the internet, apps, or social media. It encompasses a variety of strategies, including search engine optimization (SEO), content marketing, social media marketing, email marketing, digital advertising, and more. The goal is to promote products or services online, reach customers, generate leads, and ultimately increase sales.

Affiliate marketing is a marketing strategy in which companies partner with individuals (affiliates) to promote their products or services. The affiliates receive a commission for each customer or transaction they generate through their marketing efforts. This is typically done through special affiliate links, which are tracked to determine which affiliate (person) is responsible for the sales or leads. Affiliate marketing is a popular method in digital marketing because it offers companies a cost-effective alternative to traditional advertising to expand their reach and increase their sales, while the affiliates generate revenue through their referrals. The positive aspect is that there is no additional cost to the end customer, making it a win-win concept for everyone involved.

A faceless account refers to a social media account or profile that contains no personal information or images of the user, usually to maintain anonymity. Faceless means "faceless" and is ideal for people who want to protect their privacy and conceal their identity. This can be for various reasons, such as being shy and not comfortable being on camera, or because they don't want to offend those around them.

Digital products are products or services that exist in digital form and can be sold, delivered, or downloaded online. This broad range includes e-books, online courses, software, music downloads, graphic design, photographs, videos, apps, and much more. Unlike physical products, digital products do not require physical storage or shipping, which can make their production and distribution more cost-effective. They also often have the advantage of being able to be quickly created, updated, and delivered globally.

Absolutely NO. A pyramid scheme is a fraudulent business model that aims to attract investors with promises of high returns, encouraging them to invest money and recruiting new participants. The investments of new participants are then used to pay out the promised returns to the previous investors. This system only works as long as more and more new investors are recruited to pay the old ones and ultimately collapses when no more investors can be found.

The purchase and sale of digital products differs fundamentally from a pyramid scheme in two areas, among others:

1. Licensing rights

2. Product content (which is completely absent in pyramid schemes and is often just hot air)

I like to compare it to physical products. Let's take a book as an example. You buy it from someone (e.g., an online shop owner), who in turn bought the book from someone else (an author/publisher). Then you read the book – it brings you benefit/pleasure/added value. After you've finished reading it, you can resell it (second-hand) if you wish. After all, you paid for it and it belongs to you. So if you decide to resell it, your buyer could also resell it (second-hand/third-hand), and so on. But at some point, the book would be so worn and damaged that you wouldn't be able to charge any more for it.

One of the many advantages of digital products over physical ones is that they don't break and can be duplicated infinitely at no extra cost.

And now it gets interesting! If you buy the exact same book in digital form (audiobook), you are normally strictly prohibited from reselling it due to licensing laws! Even though you paid almost the same price as for the physical book. This is because the author of the book wants to secure their profit without running the risk of someone else snatching their work and getting rich off it. So, licensing law – always a big topic...

MRR licenses are, so to speak, the opposite of standard licenses and explicitly allow the resale of a digital product at 100% profit. This 100% profit share is another important feature to avoid being pigeonholed as a "pyramid scheme." So everyone earns the same amount.

But what does the creator of a digital product gain if they decide to add an MRR license? Two answers: they can sell their product as often as they want. And secondly: there's another "currency" these days, and that's called reach. The creator naturally gains a lot of attention through this model, which enables them to sell many other digital products. Personally, I find this model much more honest and tangible than many others.

So, to avoid turning this into an e-book, I'll stop here and hope I was able to answer the question clearly :-)

Of course, otherwise I wouldn't do it ;-) The purchase and resale of digital products with PLR or MRR is absolutely legal. These licenses have been an integral part of marketing for decades, but until now, they haven't been of any use to the average consumer. With the advance of digitalization, however, that has changed. I explain this exciting development in great detail in my free guide.

kostenlosen Guideserious industry, this business model is subject to clear laws. One of them is competition law. Anyone who makes misleading and/or (partially) false promises about success and earnings, or who withholds truths that could influence the purchasing decision, is violating the law of unfair competition (read more here). This law applies to all industries that want to sell something.

In this section, in addition to the answers above, I've compiled an overview of the most common marketing terms and words to help you navigate the "online word jungle."

Algorithm: A mathematical process used by social media and search engines to prioritize content based on various factors such as relevance, engagement, and user interaction.

Bounce Rate: The percentage of visitors to a website/homepage who leave after viewing a single page (e.g., the "About Us" page) without visiting other pages (such as the "Contact Us" page) on the homepage.

Brand: The identity and image of a brand that make it unique and distinguish it from other brands.

Brand Ambassador: A person officially appointed by a brand or company to represent and promote its products or services.

Broadcast: A feature on Instagram that allows users to broadcast stories directly, privately, to their followers. Unlike public Stories, followers cannot respond to a broadcast (only like).

Brand/Corporate Identity (CI): The consistent visual and verbal representation of a brand that reflects its values, personality, and promise, typically through elements such as the logo, colors, fonts, and tone of voice.

Bio/Link in Bio: The bio is the top section of every Instagram account. It usually contains the user's name and a brief description of their activity. The "link in bio" refers to the light blue, clickable link in the bio.

Highlights: A feature on Instagram that allows users to save and share specific Stories from their profile. These highlights are displayed below the bio and can be grouped into different topics to make them available for longer than just 24 hours (as in the story).

Conversion Rate: The percentage of visitors to a website who complete a desired action, such as making a purchase, filling out a form, or signing up for a newsletter.

Content: The content shared on social media platforms, such as text, images, videos, or Reels.

Content Creator: A person who creates content such as text, images, or videos and publishes it on social media.

Cover: An image or graphic used as a cover image for various social media content.

CRM (Customer Relationship Management): A software or platform that helps companies manage customer contacts, track interactions, and optimize sales processes.

Call-to-Action (CTA): A prompt text, link, or button that encourages readers to perform a specific action, such as "Buy Now," "Subscribe," or "Contact Us." us"

CTR (Click-through Rate): A percentage indicating how many times an ad, link, or call-to-action was clicked, measured against the total number of views.

Email Marketing: Sending commercial messages to a group of people via email, often to introduce new products, generate leads, or retain/nurture customers.

Entrepreneur: Describes an individual who single-handedly starts, builds, and operates a business.

Engagement Rate: A measure of how active an Instagram account's following is. It is measured based on likes, comments, shares, and other interactions per post.

Hashtag: A term preceded by the pound symbol (#), used on social media to categorize content and make it discoverable.

Influencer: A person who has a large following on a social media platform and can therefore influence their followers.

Squeeze Page: A specially created web page that users reach after clicking on an ad, link, or call to action.

Leads: Potential customers who are not yet ready to buy immediately but are interested in further information or solutions, for example, by leaving their contact information.

Lead Magnet: Also called a freebie, this is an offer or incentive that a company offers its potential customers in exchange for obtaining their contact information, e.g., a free e-book, discount code, or coupon.

Marketing Strategy: A plan that defines how a company will market its products or services. Wants to promote and market services across multiple channels.

Reel: A feature on Instagram that allows users to create and share short videos with music and effects

Reel cover: An image or graphic used to describe/title the content of a Reel and subsequently appears in the feed instead of the actual video.